The Business Concept – The Investment Concept
We have met many US and non US business persons who have an excellent business concept for a product or service. The principals form a company and develop a business plan which sets forth the business concept. They seek to present the business plan to potential investors to whom they offer an interest in the company in exchange for an investment in the company. The business plan presents the necessary technical and mechanical aspects of the business concept. But it must also set forth the financial and economic terms which the company offers to the potential investor.
We augment the business concept with a strategy which is designed to develop an investment concept. The investment concept presents the business concept in a form and manner which investors are accustomed to seeing. This presentation enables potential investors to assess investment and decide whether or not to invest. In consultation with the company, we develop the financial and economic investment terms. In our experience, these are terms which are significant to potential investors. These terms include the returns on the investment, participation in the appreciation in value of the business and an exit strategy. There are three phases to our services: